Narrow, curving streets carry you towards your next adventure, the same harrowing routes that Dante and Da Vinci took centuries before you. Nowhere else does the past seem so perceptible, and yet this past remains pertinent to tourists and locals alike. Beyond the initial disorientation awaits a perfect harmony, perfected by the likes of Brunelleschi, Raffaello, and Michelangelo. The logo reflects the gold florin, a symbol of Florence’s flourishing condition and independence, as well as the Tuscan sun that illuminates the two cities’ architectural, artistic, and scientific treasures.